Profiling -marketing plan Essay Example | Topics and Well Written Essays - 750 words

Profiling - promoting plan - Essay Example As a feature of market plan, this paper investigations the portioned markets of this business and addresses its promoting openings comparable to its showcasing blend components. Statement of purpose and advertising destinations of the GGI ‘To convey quality home stylistic theme and blessing things to the clients, by bringing in from quality providers abroad’ is the principle strategic GGI might want to impart to its clients. so as to accomplish this crucial objective, the GGI plans to lead its business dependent on following key advertising methodologies: give quality home style and blessings to the clients, esteem their discernments, make customary quality affirmation and checks, deal with representatives and regard the clients. This crucial be imparted to the entirety of its partners, in light of the fact that, as Ferrell and Hartline (2008) noticed, a statement of purpose is a significant segment of key promoting plan which mustn’t be kept private (p. 33). Mark et Profiling of GGI Market profiling is a technique for plotting market activity by sorting out and gathering market-created time, cost and volume data corresponding to explicit item or administration showcasing. A market profiling enables a firm to recognize where from its lion's share of purchasers come towards choosing its items (Person, 2004, p. 40). GGI has been effectively working its business by selling home stylistic layouts and blessing things and dependent on the data it gathered, the organization intends to conducts its future showcasing activity. Most clients are probably going to speak to Asian stylistic layouts and the organization hence plans to keep bringing in from Asian nations. It has been seen that the organization increased progressively number of client when the home stylistic layouts and blessing things have been estimated between $20 to $80 per thing. A significant expense, as watched, yields moderately less intrigue from clients and along these lines general ly less edges to the organization. Directed Markets The significant portions that GGI targets comprise of the accompanying gatherings. 1) Generation A, principally containing children of post war America who are hitched with kids, normal instructed and mortgage holders who all are probably going to remain in their own home. Their salary is more than $20,000 and under $50,000. 2) Generation B, for the most part including Affluent, who are hitched, normal taught and their salary is more that $50,000. 3) Generation C, who are accomplished, hitched and are encountering gigantic development. They are refined achievers and 30 + sagacious business and others. Out of 30+ million populace in those three locales, the objective market of GGI is between 5-6 million, containing 2 million from Generation A, 1.5 million from Generation B, 1.3 million from Generation C and .2 million from other un-focused on gatherings. Advertising Mix techniques Product Element: The GGI plans to convey quality hom e styles and blessing things to the above point by point three sections and discover quality merchandise as indicated by changing needs and prerequisites of its clients. so as to guarantee consumer loyalty according to item quality, GGI plans to appoint quality divisions obligations of normal check ups and make fundamental activities to improve the nature of imported things. Organization will concentrate on its image GGI in a manner that can be situated better in customers’ mind with the goal that it will make long haul productivity just as make them steadfast clients (Wreden, 2007, p. 13) Price: GGI never plans to charge any higher sum than the sensible cost, being fixed on edge in addition to valuing strategy. The

The Rise and Influence of Nationalism in Japan around WWII Essay

The Rise and Influence of Nationalism in Japan around WWII - Essay Example WWII fortified such belief systems as Bushido (the method of the warrior) and strict philosophy of Shinto, thoughts of the New Structure’ and Accord State†. These various types of patriotism were commonly worthy. The â€Å"New Structure† was a vital segment of patriotism, and new organizations must be imported as a methods for connecting all Japanese to one national administration for political and monetary centralization. The very demonstration of bringing in these establishments, the qualities whereupon they depended on an immediate help to the social and social customs shaped the substance of the Japanese country. Rather than different states lectured independence, Japanese patriotism depended on the possibility of aggregate personality and goals which assisted with joining the country against ‘outside’ world. The ruler didn't assume a prevailing job in political and public activity. Pundits guess that authority over the nations and its political p rocedures were set up by the military, framed by the Emperor and Government. During the WWII, Japanese rehearsed kamikaze as one of the fundamental national conventions. They had extraordinary kamikaze units in the Japanese Fleet who made an incredible harm to foes. Since Japanese accept that the world wherein they lived and the political world were two separate elements, it was hard to get general society to relate to the state and political foundations. The social framework had a higher significance in Japan than the political framework, and political establishments had next to no social importance to Japanese. As happened in the Meiji time frame, Japan's destruction prompted a discount dismissal of prewar organizations and a wholehearted selection of a large portion of the occupation changes as a methods for freeing Japan of its mediocre status.

Application Essay Topic - Keep Your Essay Professional

Application Essay Topic - Keep Your Essay ProfessionalWhen you are writing an application essay, you may want to consider this tip. Find a topic that you really know something about. If you're applying for an entry-level position at a college or university, chances are that you know nothing about it. You will be able to talk about what you would bring to the school and how much you know about the subject, but you won't be able to get into any trouble if you have no real knowledge of the subject area.Perhaps you are a teacher or a scientific or academic type person. This is a great way to get into trouble if you don't know what you're talking about. It is still your essay, but you may not want to discuss that particular subject, especially when you don't know what it's all about.That is why, if you want to be seen as credible, you should find a topic that you know a lot about. Find one that interests you. Research it in your local library and speak with other professionals about it. T hen write your essay about it. It will give you the opportunity to learn more about the subject, and it will help you gain credibility as an expert on the topic.Another thing to remember is that you need to find a topic that has some sort of relationship to your education. For example, if you are writing an application essay to apply for a full-time position, then it should be related to the position that you are applying for. For example, if you are writing an application essay to write for the science department, it would make sense to write about things like biology, physics, and chemistry.Also, make sure that your essay does not take up too much of your free time. Sometimes, it will seem like it is taking up all of your time and is dragging you away from everything else that you need to do in order to get the job that you want. The best option is to keep your focus on what is most important in the essay.Finally, don't make the mistake of jumping into the question and answer of t he essay too soon after you got the letter. You will probably be asked to respond to an applicant before you have the chance to prepare. That is okay - just get your response together later on.That said, don't worry about the application essay being perfect. You shouldn't want it to be perfect either. However, you should strive to be as honest as possible. Always remember that people are reading your application essay, and they are not always looking for great essays.Be as clear and concise as possible in your answer. Follow the rules of grammar and use proper punctuation and word choice. This will go a long way in helping you to gain respect from the employer.

Vietnam War Brigadier General Robin Olds

Born July 14, 1922, in Honolulu, HI, Robin Olds was the son of then-Captain Robert Olds and his wife Eloise. The oldest of four, Olds spent the majority of his childhood at Langley Field in Virginia where his father was stationed as an aide to Brigadier General Billy Mitchell. While there he also associated with key officers in the US Army Air Service such as Major Carl Spaatz. In 1925, Olds accompanied his father to Mitchells famed court-martial. Dressed in a child-size air service uniform, he watched his father testify on Mitchells behalf. Five years later, Olds flew for the first time when his father took him aloft. Deciding on a military career at an early age, Olds attended Hampton High School where he became a standout in football. Declining a series of football scholarships, he elected to take a year of study at Millard Preparatory School in 1939 prior to applying to West Point. Learning of the outbreak of World War II while at Millard, he attempted to leave school and enlist in the Royal Canadian Air Force. This was blocked by his father who forced him to stay at Millard. Completing the course of study, Olds was accepted to West Point and entered the service in July 1940. A football star at West Point, he was named an All-American in 1942 and later was enshrined in the College Football Hall of Fame. Learning to Fly Selecting service in the US Army Air Forces, Olds completed his primary flight training in the summer of 1942 at the Spartan School of Aviation in Tulsa, OK. Returning north, he passed through advanced training at Stewart Field in New York. Receiving his wings from General Henry Hap Arnold, Olds graduated from West Point on June 1, 1943, after completing the academys accelerated wartime curriculum. Commissioned as a second lieutenant, he received an assignment to report to the West Coast for training on P-38 Lightnings. This done, Olds was posted to the 479th Fighter Groups 434th Fighter Squadron with orders for Britain. Fighting Over Europe Arriving in Britain in May 1944, Olds squadron quickly entered combat as part of the Allied air offensive prior to the invasion of Normandy. Dubbing his aircraft Scat II, Olds worked closely with his crew chief to learn about aircraft maintenance. Promoted to captain on July 24, he scored his first two kills the following month when he downed a pair of Focke Wulf Fw 190s during a bombing raid over Montmirail, France. On August 25, during an escort mission to Wismar, Germany, Olds shot down three Messerschmitt Bf 109s to become the squadrons first ace. In mid-September, the 434th began converting to the P-51 Mustang. This required some adjustment on Olds part as the single-engine Mustang handled differently than the twin-engine Lightning. After downing a Bf 109 over Berlin, Olds completed his initial combat tour in November and was given two months leave in the United States. Returning to Europe in January 1945, he was promoted to major the following month. On March 25, he received command of the 434th. Slowly increasing his score through the spring, Olds scored his final kill of the conflict on April 7 when he destroyed a Bf 109 during a B-24 Liberator a raid over LÃ ¼neburg. With the end of the war in Europe in May, Olds tally stood at 12 kills as well as 11.5 destroyed on the ground. Returning to the US, Olds was assigned to West Point to serve as an assistant football coach to Earl Red Blaik. Postwar Years Olds time at West Point proved brief as many older officers resented his rapid rise in rank during the war. In February 1946, Olds obtained a transfer to the 412th Fighter Group and trained on the P-80 Shooting Star. Through the remainder of the year, he flew as part of a jet demonstration team with Lieutenant Colonel John C. Pappy Herbst. Seen as a rising star, Olds was selected for a US Air Force-Royal Air Force exchange program in 1948. Traveling to Britain, he commanded No. 1 Squadron at RAF Tangmere and flew the Gloster Meteor. With the end of this assignment in late 1949, Olds became the operations officer for the F-86 Sabre-equipped 94th Fighter Squadron at March Field in California. Olds next was given command of the Air Defense Commands 71st Fighter Squadron based at the Greater Pittsburgh Airport. He remained in this role for much of the Korean War despite repeated requests for combat duty. Increasingly unhappy with the USAF, despite promotions to lieutenant colonel (1951) and colonel (1953), he debated retiring but was talked out of it by his friend Major General Frederic H. Smith, Jr. Shifting to Smiths Eastern Air Defense Command, Olds languished in several staff assignments until receiving an assignment to the 86th Fighter-Interceptor Wing at Landstuhl Air Base, Germany in 1955. Remaining abroad for three years, he later oversaw the Weapons Proficiency Center at Wheelus Air Base, Libya. Made Deputy Chief, Air Defense Division at the Pentagon in 1958, Olds produced as series of prophetic papers calling for improved air-to-air combat training and the increased production of conventional munitions. After assisting in generating the funding for the classified SR-71 Blackbird program, Olds attended the National War College in 1962-1963. Following graduation, he commanded the 81st Tactical Fighter Wing at RAF Bentwaters. During this time, he brought over former Tuskegee Airman Colonel Daniel Chappie James, Jr. to Britain to serve on his staff. Olds left the 81st in 1965 after forming an aerial demonstration team without command authorization. Vietnam War After brief service in South Carolina, Olds was given command of the 8th Tactical Fighter Wing at Ubon Royal Thai Air Force Base. As his new unit flew the F-4 Phantom II, Olds completed an accelerated training course on the aircraft before departing to take part in the Vietnam War. Appointed to instill aggressiveness into the 8th TFW, Olds immediately placed himself on the flight schedule as a rookie pilot upon arriving in Thailand. He encouraged his men to train him well so that he could be an effective leader for them. Later that year, James joined Olds with the 8th TFW and two became known among the men as Blackman and Robin. Increasing concerned about F-105 Thunderchief losses to North Vietnamese MiGs during bombing missions, Olds designed Operation Bolo in late 1966. This called for 8th TFW F-4s to mimic F-105 operations in an effort to draw enemy aircraft into combat. Implemented in January 1967, the operation saw American aircraft down seven MiG-21s, with Olds shooting down one. The MiG losses were the highest suffered in one day by the North Vietnamese during the war. A stunning success, Operation Bolo effectively eliminated the MiG threat for most of the spring of 1967. After bagging another MiG-21 on May 4, Olds shot down two MiG-17s on the 20th to raise his total to 16. Over the next few months, Olds continued to personally lead his men into combat. In an effort to raise morale in the 8th TFW, he began growing a famed handlebar mustache. Copied by his men, they referred to them as bulletproof mustaches. During this time, he avoided shooting down a fifth MiG as he had been alerted that should he become an ace over Vietnam, he would be relieved of command and brought home to conduct publicity events for the Air Force. On August 11, Olds conducted a strike on the Paul Doumer Bridge in Hanoi. For his performance, he was awarded the Air Force Cross. Later Career Leaving the 8th TFW in September 1967, Olds was made Commandant of Cadets at the US Air Force Academy. Promoted to brigadier general on June 1, 1968, he worked to restore pride in the school after a large cheating scandal had blackened its reputation. In February 1971, Olds became director of aerospace safety in the Office of the Inspector General. That fall, he was sent back to Southeast Asia to report on the combat readiness of USAF units in the region. While there, he toured bases and flew several unauthorized combat missions. Returning to the US, Olds wrote a scathing report in which he offered deep concerns in regard to a lack of air-to-air combat training. The following year, his fears were proven true when the USAF incurred a 1:1 kill-loss ratio during Operation Linebacker. In an effort to aid the situation, Olds offered to take a reduction in rank to colonel so that he could return to Vietnam. When this offer was refused, he elected to leave the service on June 1, 1973. Retiring to Steamboat Springs, CO, he was active in public affairs. Enshrined in the National Aviation Hall of Fame in 2001, Olds later died on June 14, 2007. Olds ashes were interred at the US Air Force Academy. Selected Sources Robin Olds: BiographyAce Pilots: Major Robin Olds in World War IIUS Air Force: Legendary Fighter Pilot Robin Olds Dies

Italian Verb Conjugations Lavarsi

lavarsi: to wash (oneself), wash ones (hair, hands, etc.); brush ones (teeth)Regular  first-conjugation Italian verbReflexive verb  (requires a  reflexive pronoun) INDICATIVE/INDICATIVO Presente io mi lavo tu ti lavi lui, lei, Lei si lava noi ci laviamo voi vi lavate loro, Loro si lavano Imperfetto io mi lavavo tu ti lavavi lui, lei, Lei si lavava noi ci lavavamo voi vi lavavate loro, Loro si lavavano Passato remoto io mi lavai tu ti lavasti lui, lei, Lei si lav noi ci lavammo voi vi lavaste loro, Loro si lavarono Futuro semplice io mi laver tu ti laverai lui, lei, Lei si laver noi ci laveremo voi vi laverete loro, Loro si laveranno Passato prossimo io mi sono lavato/a tu ti sei lavato/a lui, lei, Lei si lavato/a noi ci siamo lavati/e voi vi siete lavati/e loro, Loro si sono lavati/e Trapassato prossimo io mi ero lavato/a tu ti eri lavato/a lui, lei, Lei si era lavato/a noi ci eravamo lavati/e voi vi eravate lavati/e loro, Loro si erano lavati/e Trapassato remoto io mi fui lavato/a tu ti fosti lavato/a lui, lei, Lei si fu lavato/a noi ci fummo lavati/e voi vi foste lavati/e loro, Loro si furono lavati/e Future anteriore io mi sar lavato/a tu ti sarai lavato/a lui, lei, Lei si sar lavato/a noi ci saremo lavati/e voi vi sarete lavati/e loro, Loro si saranno lavati/e SUBJUNCTIVE/CONGIUNTIVO Presente io mi lavi tu ti lavi lui, lei, Lei si lavi noi ci laviamo voi vi laviate loro, Loro si lavino Imperfetto io mi lavassi tu ti lavassi lui, lei, Lei si lavasse noi ci lavassimo voi vi lavaste loro, Loro si lavassero Passato io mi sia lavato/a tu ti sia lavato/a lui, lei, Lei si sia lavato/a noi ci siamo lavati/e voi vi siate lavati/e loro, Loro si siano lavati/e Trapassato io mi fossi lavato/a tu ti fossi lavato/a lui, lei, Lei si fosse lavato/a noi ci fossimo lavati/e voi vi foste lavati/e loro, Loro si fossero lavati/e CONDITIONAL/CONDIZIONALE Presente io mi laverei tu ti laveresti lui, lei, Lei si laverebbe noi ci laveremmo voi vi lavereste loro, Loro si laverebbero Passato io mi sarei lavato/a tu ti saresti lavato/a lui, lei, Lei si sarebbe lavato/a noi ci saremmo lavati/e voi vi sareste lavati/e loro, Loro si sarebbero lavati/e IMPERATIVE/IMPERATIVO Presente — lavatisi lavilaviamocilavatevisi lavino INFINITIVE/INFINITO Presente: lavarsi Passato: essersi lavato PARTICIPLE/PARTICIPIO Presente: lavantesi Passato: lavatosi GERUND/GERUNDIO Presente: lavandosi Passato: essendosi lavato

Being A Role As A Counselor - 868 Words

When I took a counseling class at Sanno University in Tokyo, Japan in 2012, I remember that I enjoyed role-playing practice, especially being a role as a counselor. I was able to get the message of other students who played a role of a client even though they had hard time finding words to make themselves clear. Then, I thought it might be my specialty to listen to others and understand their situations by observing their voice tone, facial expressions as well as body movements. Furthermore, while I heard many classmates said that they got unexpected shoulder pain and fatigue after listening to people’s story as a counselor at the end of the day, I was exited finding out my listening skill without feeling any exhaustion. Before I took this class, I had already had some years of work experiences that allowed me to develop my listening skills as well as communication skills throughout my duty, which probably helped me perform well and get grade A. In relation to my academic goal in The Chicago School of Psychology, I would like to list two of my work experiences to explain my potential ability to study the master program of mental health counseling. Firstly, I have worked as an operator at a busy travel agency in Tokyo for two years in 2003 through 2005. It was essential to listen to what customer needed in order to provide the most suitable products -tickets or packages- we could offer. Customers’ priorities were mostly either affordability or convenience, in other words,Show MoreRelatedImportant Considerations For School Counseling860 Words   |  4 PagesSchool Counseling Candidates What does it mean to be a professional school counselor? A check of the dictionary would lead one to believe that being a professional simply means doing a job that requires special training or skill, or even any activity that one is paid for (Merriam-Webster Inc., 2014). 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Partner Corporate Environmental Performance -Myassignmenthelp.Com

Question: Discuss About The Partner Corporate Environmental Performance? Answer: Introduction Lavazza coffee is a leading coffee brand which was founded in 1895 by Luigi Lavazza. The brand started as a small grocery store. It is still run by the fourth generation of the same family. Lavazza imports coffee from various parts of the world and have given birth to the idea of blending different coffees. They organization believes that the blending of different coffees is the key to their success and unique taste. The brand is a market leader in Italy and has a wide presence in over 90 countries across the globe. Caf Crema is one of the leading offerings of Lavazza coffee. This particular coffee consists of a 100% Arabica blend. It has a unique and fragrant aroma and is composed of Indian and Brazilian coffee. The coffee is fairly strong and is largely in demand among people across the globe. Lavazza coffee brand classifies their coffee in 10 different profiles based on their taste, flavor and body (Carey, 2016). Caf Crema falls in the 7 category signifying that it is a balanced coffee which is rich in taste. This report throws light on international expansion recommendations for the brand. The countries considered for the same are China and Australia. This report highlights the business environment for Lavazza to enter and flourish into these two countries as well as the modes of entry recommended to the firm. International expansion International expansion is when organization move ahead of their local boundaries and expand into international geographies. The era of globalization has made this fairly easy and largely prominent. Lavazza coffee already has presence in over 90 countries of the world. Expansion of Lavazza coffee further would be another milestone for the brand owing to the strong brand name the company possesses. The level of brand awareness is high accounting people and hence it would be easy for them to accept it. Depending on the creativity and uniqueness of product promotions, it is even possible to generate curiosity and excitement in the minds of new customers for the brand. The increasing coffee consuming population is adding cherry on the cake. Potential markets The potential markets chosen for the brand are Australia and China. The reason behind considering these two countries is their increasing population, changing demographics, ease of doing business index, disposable income of their people and growing economic environment. Both Australia and China are developed economies and have a significant contribution to the worlds growth. The macro environment of the two countries can be better understood by conducting a PESTLE analysis which is as below (Newton, 2014): Australia Politically Australia is a democratic liberal democracy. The intervention of government is partial and most of the businesses are in private hands. The open government is a clear advantage for any new business. The tax system is largely favorable and the costs involved in starting a new business are competitive. Economic Economically Australia is a great opportunity for any entrepreneurs. The ease of doing business in the country is high and at present it ranks 14 in the world. Australias non-farm payrolls employment number are rising and hence the country is welcoming new businesses with open arms. The inflation is contained and the overall business market is open with bare minimum restrictions. Social Socio-cultural factors affecting any organization refer to the set of beliefs, customs, behaviors and practices that people of a region predominantly follow. The country is ranked 42nd in the worlds coffee consumption which is more than most countries. The level of education in the country is highest yet. The influence of the British is very large on the population and hence the coffee culture is on a rise. Technological As of 2011, almost 79% of the population in the country is internet savvy. Over 17million people are smartphone users. These two factors alone are evidence enough of the technological growth and development of the country. Technological advancement of any country acts in the favor of a new business establishment as it helps the business in enhancing the reach to the customer. Legal Australias business laws are simple and make the entire process of starting a new business rather convenient. The company must be registered as a foreign company followed by obtaining permits to run operations in Australia are the two basic necessary steps that must be adopted by the company before venturing into this country. The business taxes that need to paid are as below: Corporate tax Goods and Services Tax Capital gains tax Other business taxes. Environmental Managers of any organization must take into account the environmental and ecological factors impacting the country of operations. Lavazza has a project Tierra running in order to ensure sustainable development of the planet. After due consideration of the ecological environment of Australia, similar project can be included. Australian governments are particular about their carbon footprints. It is essential that the wastes from businesses in Australia is disposed in an efficient manner. Political China is a constitutional monarchy. Both formal and informal organizations must abide by government rules and regulations. The political stability of the country is currently a question mark. The increasing privatization is a boon for new businesses. However, the intervention of government in the starting up of a new business is one of the highest in the world. Economic China is a developed economy with a rising inflation. The employment numbers are getting better and the steps taken by the government to control the population are expected to improve them further. China is ranked 78th in terms of the ease of doing business in the world according to World Bank reports. The increasing inflation is reducing the disposable income of people making the country a non-favorable destination for marketers. Social Socially, China has improved leaps and bounds over the last few years. The government has put efforts in curbing the unfathomably and aimlessly growing population of the country. The coffee consumption is evident and the large population of the country reduces the impact of existing competition. The level of education is growing and so is consumer awareness. Technological China is a birthplace for second hand technology. Any technology existing in any part of the world would have a me too product in China at a cheaper price. Even so, only close to 40% of the people are using the internet. Due to the uneven income distribution, some of the cities have become a massive hub for business and growth while some are still coming to terms with this growth. Legal There are various laws in place that govern new businesses in the country. The control of the government on the same is relatively high and makes it difficult for budding entrepreneurs to be creative. There is no such thing as an independent contractor in China. Therefore the company has to be registered as a foreign entity and be governed by those rules. Environmental There are various steps taken by the Chinese government for the betterment of the environment in the country. China has been conducting immense research in the field of solar energy and the availability of that technology is a boon for any new business in the country. The central government ideally issues strict compliances and the monitoring and enforcement of the same is done by the local governments. China has also been working hard on its carbon footprints and hence ensures that the organizations effectively use their resources. Selected market Given the above analysis, the appropriate market for entry is Australia. There are various reasons for selecting Australia. These reasons are as below: Higher ease of doing business Rank 14th in the whole world (World Bank, 2018). Controlled inflation hence higher disposable income of people. Population is more technologically aware and averse. Coffee drinking is an important part of their culture. British influence. Less government intervention. Increased privatization. Lesser competition as compared to China. General strategy Global standardization The biggest advantage of Lavazza stays with the strong brand name and history of the Lavazza family. For certain brands, it is important that they remain authentic to their roots irrespective of their company of operations. Therefore the strategy recommended to Lavazza coffee would be that of global standardization. This means that the company and its products remain the same across the world (Kotabe Helsen, 2014). It is true that the consumer needs and demands of every country is highly varied and it is largely difficult to presume that such a wide variety of peoples needs would be catered to by a single product. However, there are various advantages to adopting this strategy. The brand name of the organization is preserved. The authentic ideas and products remain the same. The longer term vision behind a global standardization strategy is to ensure customers across the world of the same taste, quality, richness and flavor of the coffee across the world. Such brands become home brands and they act as a safety net for people travelling to foreign locations. Moreover the huge line of Lavazza products ensures that the company is single handedly able to cater to the needs of diverse customers across the globe. Lavazza classifies its coffee into 10 categories. This division is based on the flavor, texture, richness and aroma of the coffee. Given the efficiency of this division as well as the large range of products in each range make it plausible for Lavazza coffee to cater to the needs of highly diverse customers with varied tastes and preferences in coffee. Entry mode in Australia Joint Venture Australia has a booming coffee market. Currently Lavazza products are supplied in the Australian food market Valcorp fine foods. However, the market penetration is bare minimum and the company barely holds any share in the market. In order to make its presence felt, it is imperative that organizations select appropriate modes to enter into a new country. This is crucial as the mode of entry has a rather longer term impact on the shareholding of the company. The entry mode recommended to Lavazza coffee for entry into Australia would be a Joint Venture. A joint venture is ideally a combination of two established companies (one local and one international) who come together and work in consensus. The exact holding of each organization in the collaboration is mutually decided. In this scenario, Lavazza coffee must indulge in a joint venture with a well-established name brand like Woolworths Limited. The various advantages of the joint venture between Woolworths Limited and Lavazza coffee would be as below. Local knowledge The idea behind tying up with a local brand is to gauge the knowledge that the brand holds about the local culture, customs, people and lifestyles of the area and use it efficiently to improve and establish business (Yan Luo, 2016). Woolworths limited has been in existence in Australia since 1924. After almost a millennium of a business, the brand obviously holds immense knowledge about the locals and Lavazza could really take advantage of that. When two leading brands like Lavazza coffee and Woolworths come together, they yield immediate response owing to the long term trust in the two organizations. Woolworths long history in the country has garnered immense goodwill in the market. When Lavazza coffee ties up with such a reliable brand, there will be a certain amount of trust and respect associated with the venture from the beginning. Shared risks and costs When two companies come together for a joint venture, they share the risks and costs of the ventures. Hence the burden does not entirely fall on one organization (Shah, 2015). This is a major advantage of joint ventures. Since Australia is a relatively new market for Lavazza, it is expected to come with a certain amount of risks in the business. These risks can be covered by Woolworths experience and knowledge of the area. Improved relationships and growing network The biggest advantage of a joint venture is the long term relationships and bond that forms between the two organizations. When two leading brands come together and work collaboratively, it signifies a road map for future growth and success of both the brands. Owing to Woolworths history in the country, they have built and established a grand network of suppliers, vendors, media personnel, distributors and other stakeholders of the business. Lavazza coffee can gain the direct advantage of this network and utilize it to their advantage, gain and growth. Growth Lavazza coffee and its growth in the international market is the agenda in the report. However, a joint venture with Woolworths limited will also lead to the growth of the local brand. This would be their introduction in an entirely different business segment. It would help them enhance their product lines and attract an even wider customer base for the business. Promotional strategies In order to be able to succeed in any new business, it is important that the product or service is promoted effectively. The promotional strategies of any business help the organization in reaching out a wide customer segment and market their products to them. International expansion also requires immense promotion from the brand. For the existing product, promotion strategies can be relatively easier but for an international expansion, the promotional strategies of the business have the responsibility of creating excitement about a new product in a new market. This can often be tricky. Strategies recommended to Lavazza coffee for effective promotion in Australian grounds is as below. Television advertising The first and foremost strategy that can be adopted by any business to venture into a new country is to reach out to people through television. The viewership of television is massive in almost every part of the globe. This is why television advertisments lead to an enhanced awareness about the brand and its upcoming presence in their local countries. Lavazza coffee must ensure that they associate with leading channels and broadcast creative advertisements at peak watching hours. Interesting taglines could also be used by the brand like Soon in Australia or Now in Australia to make people aware about the introduction. Joint venture advertising In this case of a joint venture mode of entry, Woolworths limited must also work towards promoting Lavazza coffee to its existing customers and using their existing strategies. This would help in building trust and curiosity in the minds of the consumers. Social media marketing Social media marketing is the art of promoting any brand, organization or product through social media platforms. The growing usage of social media has now made these platforms a promotion for leading brands. Lavazza coffee already has dedicated Facebook, Instagram, Pinterest and Twitter accounts with a large number of followers. Social media marketing is a largely effective tool to reach out a large customer segment with the help of a single platform. Social media has also become a medium to enable a two way communication with customers (Solomon Tuten, 2017). In order to ensure this, Lavazza must enhance their social listening and be consistently aware of what is being spoken about the brand on various social media platforms. Facebook posts are often followed by various comments and twitter hashtags are largely responsible for creating a buzz in the market. These strategies of social media marketing must be adopted by Lavazza coffee to ensure a higher brand reach and improved customer base. Digital marketing Digital marketing enables users to look for a brand on search engines in an effective manner. At the same time, these users are targeted by the company on numerous digital platforms. This makes it easy for the brands to target customers based on their preferences, internet search history, location, cultures, behavior and cookies stored. Digital marketing breeds on search engine optimization and search engine marketing (Chaffey Ellis-Chadwick, 2016). Both these processes make it easy for consumers to reach out to their customers and consistently target them through different sources and destinations. Challenges of starting a new business in Australia No country in the world is perfect in every aspect. Even while starting a business in Australia, it is important to list down various challenges that Lavazza may face within the Australian market. This will help the brand stay prepared and be ready with a contingency plan as and when required. The various challenges of starting a new business in Australia are as below: It is important to submit the ASIC form 201. This is an application for the registration of a company. Availing construction permits is very difficult especially for a foreign company, Lavazza would be opening up outlets and hence this can pose a severe threat Attaining office utilities in Australia is a longer process than any other country. Utility involves basic utilities like electric and water supply. The company must complete a CT metering form to arrange for an internal wiring in the office. This entire procedure takes about 75 days just to get basic utilities in place. Taxation is taken very strictly. The corporate tax currently stands at flat 30%. It is imperative for Lavazza to familiarize itself with the taxation policies of the country. Australian culture is difficult to understand and track owing to a significant impact of nearby countries. Also the country has no majority religion of its own. This diversity in the population makes it difficult to understand the culture of the country. It is highly important to understand the GST (Goods and services tax) levied in Australia. There is already an increasing competition especially from Di Bella coffee which has become a global brand on its own. Recommendations Lavazza coffee is a leading brand in Italy and across the globe. After detailed analysis, a new prospective market Lavazza coffee has been finalized as Australia. This report has laid emphasis on international expansion strategies that can be adopted by Lavazza in order to expand to the Australian market. Expanding to any new markets requires immense expertise and knowledge. There are various circumstantial issues that must be considered. Few recommendations for Lavazza are as below: Know about the market Before venturing into this international market, it is highly recommended to know about the market well in advance. The firm must decide upon their location and distributors as well as customer preferences and ideologies. It is also important to understand the customer needs and work towards catering those specific needs of the consumers. Pricing strategy It is also important that while entering into a new market, the product must be priced effectively to ensure that people buy it. Lavazza follows a premium pricing strategy across the globe. Premium pricing refers to pricing the product slightly higher than the markets average (Hinterhuber Liozu, 2018). This way the brand, sets an effective positioning for itself and hence targets a niche market who can afford quality products at a higher price. For premium priced products, the target market of the organization shifts on the basis of income groups. Lavazza coffee will be opening up various cafes and hence it becomes crucial to effectively finalize the place where they set their caf. Lavazza coffee must select commercial places which are easy to locate. It will also be beneficial to have an outlet at leading airports of the country. Appropriate selection of place makes is plausible for customers to reach the outlet and hence leads to increased brand visibility and awareness. Promote well The last part of the product market involves promoting the product in such a manner that it is easy to reach out to consumers. Lavazza coffee must allocate unique strategies to ensure that that the consumers are aware about the product. The promotions of the company should be able to create a sense of curiosity and excitement in the minds of consumers. Digital marketing, social media marketing, billboard advertisement, television newspaper ads as well as email marketing can be used by Lavazza to reach out to its consumers. Conclusion Lavazza coffee is a leading coffee chain established in Italy. The brand has now become a global brand with a wide presence across the globe. This report throws light on the international expansion strategies that can be adopted by the company. For consideration, China and Australian markets have been considered. Of the two countries, Australia has provided for a better business opportunity for Lavazza coffee. This is due to the controlled inflation, high disposable income, increased ease of business, rising coffee population and internet aversion of the consumers. Australia is a land of a brilliant opportunity for Lavazza. It has been recommended that Lavazza must adopt a global standardization strategy and ensure that the look, feel, taste and flavor of the brand remains the same across the globe. Moreover, the entry mode to adopt is recommended to be a joint venture with Woolworths Limited. The brand image and the wide reach of the latter is sure to benefit Lavazza coffee. Lavazza coffee has a strong brand name and in order for further growth, it is important for the brand to analyze new areas of operation. Australia seems like that perfect next jump destination to make for the coffee brand. 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